Capital Cocktails
[Branding-Packaging]
Capital Cocktails is a brand that aims to diversify the soft-drinks market in Colombia by offering fresh, tasty & unique cocktails to-go. Definitely perfect for the ones who enjoy the nightlife. The tasty experience, mixed with a bright visual identity pretend to catch & seduce people's senses.
The brand talks to that young adult who likes the city, who enjoys things because their aesthetic value, who looks for new experiences...That's why "modernity" was one of the values we wanted to explore with the design team. Finding our main references in the Art-deco and Art Nouveau movements.
In one hand, the modern shapes of the Art-deco architecture inspired the logo, as a reference to the modern city. And in the other hand, the Art Nouveau details and organic shapes are reflecting in the packaging, with a more contemporary look and feel. Creating an identity that plays with those visual contrasts in a balanced way.
The Margarita version was the first soft-drink Capital Cocktails wanted to offer to the market. We designed a packaging that combined an illustration that speaks for the ingredients, with an eye-catching color palette, and a structured and clean layout to display the info.
Credits: Design team: Sebastián Quintero (SEBAK), Jorge García, Bárbara Niño // Project Manager: Daniela Otálora // 2016